The following is from Seth Godin and is a good way to think about how your customer service can be elevated. Which, ultimately plays a big part in how your brand is presented to your customers.
Just about everything tastes better toasted.
One reason is the physics of the maillard reaction.
But more than that, I think, is the realization that toast is:
Custom made (for you)
With care (so it doesn’t burn)
Ephemeral (cold toast is worthless)
Here’s a little treat, something extra I did that wasn’t necessary, for you, right now, here, I made this.
I wonder what else (ideas, services, products, relationships) could be toasted? Just about everything, I think.
More from Seth Godin.