The following is from Seth Godin and is a good way to think about how your customer service can be elevated. Which, ultimately plays a big part in how your brand is presented to your customers.

Toasted

Just about everything tastes better toasted.

One reason is the physics of the maillard reaction.

But more than that, I think, is the realization that toast is:

Custom made (for you)

With care (so it doesn’t burn)

Ephemeral (cold toast is worthless)

Here’s a little treat, something extra I did that wasn’t necessary, for you, right now, here, I made this.

I wonder what else (ideas, services, products, relationships) could be toasted? Just about everything, I think.

More from Seth Godin.