Marketing Strategy: The Nuts and Bolts

Do you find yourself saying, “My marketing efforts just aren’t working?“ Or, if you’re about to launch a new business, asking,  “Where do I begin?”    First, what the heck is marketing? It’s everything you do to promote...

Your Plumber Isn’t Your Roofer…

Plumbers and roofers are both required during the construction of a home, neither use the same materials or skills to complete the job. Assuming all marketing roles can be handled expertly by one person will leave you underwhelmed–and sometimes downright...