It’s confusing. I get it.
The marketing industry has changed drastically over the past 20 years, even more so over the past five.
To help you navigate through the options and make decisions that work smarter for your business, here is where I share industry tips based on my own knowledge and experience.
Grab tips and get ideas to strengthen the way you do marketing.
Plumbers and roofers are both required during the construction of a home, neither use the same materials or skills to complete the job. Assuming all marketing roles can be handled expertly by one person will leave you underwhelmed–and sometimes downright disappointed–with the results.read more
You started your business because you’re passionate about bringing your services or products to the world. Who wouldn’t want what you have, right?! Well, not entirely. Use what you know about your target audience to help narrow down the options.read more
It’s up to you to tell your customers how you want to do business with them. Using your business goals as guidance, create calls to action that support this. Then, figure out what types of marketing will be the best avenue for your customers to act.read more